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درخواست دمو متریکس

واژه نامه موبایل مارکتینگ و مارکتینگ اتومیشن

در واژه‌نامه متریکس، لیست کاملی از معانی و تعاریف کلمات و اصطلاحات تخصصی در حوزه اتریبیوشن موبایل، آنالیتیکس، تبلیغات موبایلی، تقلب موبایلی و همچنین واژگان تخصصی در حوزه‌ی مارکتینگ اتومیشن آورده شده است که در آن به بررسی بیش از 300 لغت تخصصی در این زمینه‌ها پرداخته شده است؛

اتریبیوشن موبایل مارکتینگ اتومیشن
متریکس

محتوای لغت‌نامه متریکس

راهنمای A-Z خود را برای پرکاربردترین اصطلاحات صنعت دانلود کنید


    حریم خصوصی شما برای ما مهم است. ما ممکن است از اطلاعات شما برای تماس با شما در مورد محصولات، خدمات و رویدادهای خود استفاده کنیم. شما می توانید هر زمان که بخواهید در اینجا انصراف دهید. برای کسب اطلاعات بیشتر در مورد نحوه مدیریت اطلاعات شما، لطفاً از خط مشی رازداری ما بازدید کنید.

    لفت‌نامه متریکس
    a
    A/B TestingAbandoned cartActive UserAd CopyAd ExchangeAd NetworkAd Revenue AttributionAd ServerAd StackingAdvertiserAdvertising IdAffiliate MarketingAnalyticsAndroid App LinksAPI (Application Programming Interface)App ConversionApp EngagementApp PushARPU (Average Revenue Per User)ASO (App Store Optimization)Assisted installAttributionAttribution FraudAttribution ModelingAttribution WindowAuto DownloadsAuto RedirectAverage Revenue Per Daily Active USer
    b
    B2B MarketingB2C MarketingBacklinkBanner AdBehavioral AnomaliesBehavioral DataBehavioral SegmentationBiased AttributionBlacklistBlocked In-App EventsBotsBounce RateBulk EmailBurst CampaignBusiness Touchpoint
    c
    CAC (Customer Acquisition Cost)CallbackCampaignCampaign OptimizationChurn RateClean DevicesClick FarmsClick FloodingClick FraudClick HijackingClick InjectionClick RateClick RedirectionClick SpamClick to Open RateCLV (Customer Lifetime Value)CohortComplaintsComplaints RateContribution RateConversionConversion RateConversion Rate OptimizationConversion TrackingCost ModelsCountry MismatchCPA (Cost per Action)CPA FraudCPC (Cost per Click)CPCV (Cost per Complete View)CPE (Cost per Engagement)CPI (Cost per Install)CPM (Cost per Mille)CRMCross SellingCTA (Call to Action)CTIT (Click to Install Time)CTR (Click Through Rate)Custom EventCustomer AttributesCustomer DataCustomer JourneyCustomer Retention
    d
    DashboardData-driven MarketingDAU (Daily Active User)Deep LinkingDeferred Deep LinkingDeliverabilityDelivery ChannelDelivery RateDemographic SegmentationDeterministic MatchingDevice FarmsDevice IDDevice ID Reset FraudDirect Email MarketingDisplay FraudDMP (Data Management Platforms)DNDDNS RecordDSP (Demand Side Platform)Dynamic Content
    e
    Email MarketingEmulated DevicesEngagementEngagement RateESP (Email Service Provider)EventsEvergreen Content
    f
    Fake InstallsFake UsersFinancial ExposureFinger PrintingForced ClicksFractional AttributionFraudsterFraudulent In-App EventsFrequency CappingFunnel
    g
    GAID (Google Advertising Id)GDPR (General Data Protection Regulations)Generational SegmentationGoogle Ads
    h
    Hard BounceHijacked Device
    i
    IAP (In-App Purchase)ID MatchingIDFAImpressionIn-App Engagement FraudIn-App EventsIn-app MessageInbound MarketingIncentivized DownloadsInfluencer MarketingInstallInstall BroadcastingInstall FarmsInstall HijackingInstall ReferrerInstall ValidationInstant AppsIntegrationInventoryIP AddressIp Warming
    k
    KPI (Key Performance Indicators)
    l
    Landing PageLast Click AttributionLAT (Limit Ad Tracking)LeadLead ActivationLead GenerationLead Generation AutomationLead NurturingLead Score/ScoringLifecycle TrackingLifetime ValueLoyal User
    m
    Machine learningMarketing AutomationMAU (Monthly Active User)MAU (Monthly Active Users)Mediation PlatformMessage Throttling (Message Rate – Limiting)MMP (Mobile Measurement Platform)Mobile Ad FraudMobile Attribution MethodsMobile Fraud Detection and ProtectionMobile MalwareMobile MarketingMobile Marketing TransparencyMQL (Marketing Qualified Lead)Multi-channel marketingMulti-Touch Attribution
    n
    Native AdvertisingNeeds-based segmentationNew Devices FraudNon Organic Install
    o
    Omni-channel marketingOne-time campaignOpen rateOpen Source SDKOrganic Install
    p
    PersonaPersonalizationPhone FarmsPop UnderPostbackPQL (Product Qualified Lead)Probabilistic AttributionPsychographic segmentationPublisherPurchase FraudPush NotificationPWA (Progressice Web Application)
    q
    Queueing
    r
    Raw Data ReportRe-engagementReal-time analyticsReattributionReattribution WindowRecurring campaignReferral HijackingReferral MarketingReinstallRelaysRetaregtingRetargetingRetargeting AttributionRetentionRetention marketingRetention RateRevenue rateRich In-App EventsRich MediaRoAS (Return on Ad Spend)ROI (Return On Investment)ROI/ROASRPE (Revenue Per Email)RTB (Real Time Bidding)
    s
    SAAS (Software as a service)SDK (Software Development Kit)SDK SpoofingSegmentationSessionSoft bounceSpamSQL (Sales Qualified Leads)SSP (Supply-Side Platform)Static segmentationSystem event
    t
    TargetingTechnographic segmentationTemporary AttributionThird PartyTime of InactivityToo Many EngagementsTrackerTriggered campaignTriggered Emails
    u
    UI (User Interface)ULA (User Live Attribute)Unbiased AttributionUninstall MeasurementUnique VisitorsUniversal LinkingUnsubscribeUnsubscribe RateUp SellingUser AcquisitionUser AgentUser JourneyUX (User Experience)
    v
    View-Thorough AttributionViewability Fraud
    w
    WAU (Weekly Active User)Web AttributionWeb HookWeb PushWeb TrafficWelcome EmailWhitelistWin-back campaignWin-back RateWord-of-mouth MarketingWorkflows