To access Metrix fraud prevention service, select Fraud Prevention from Marketing section in the sidebar Menu.
Metrix can detect four types of mobile fraud:
- RI AIP: Rejected Install - Anonymous IP
- RI TME: Rejected Install - Too Many Engagements
- RI CI: Rejected Install - Click Injection
- RI DO: Rejected Install - Distribution Outlier
In this section, in addition to the number of clicks and installs and the click-to-install and impression-to-click conversion rate, you can see the number and percentage of rejected installations for each tracker.
Since attribution is based on the last click, the Metrix tries to get the last click that is not fraudulent and attributes it, otherwise, it is considered an organic installation.
We recommend that you read the following blog collection for more information on mobile fraud: